NC has been enjoying Suntory Toki for $29.99 a fifth ever since it was introduced to the market. When I found it in California it was $50. As I’ve traveled lately I’ve been on the lookout and have come to believe the NCABC fat fingered the keyboard and the price should have been $39.99. The next price list doesn’t roll out until February 1, but I see a dramatic increase in price in our future. Most articles point to a suggested retail price of $39.99 and with prices running from $38 to $55 on the web I don’t believe $30 Toki will last very long so get it while it’s a bargain!