Apparently the craft beer industry took offense to the new Anheuser-Busch ad which played during the SuperBowl and rightly so. To insinuate craft beer is easier to make than buttwiper is certainly an insult and more often than not a flat-out lie. Local opinion varies from we make fun of them so they have every right to make fun of us to Adolphus would roll over in his grave. Spoof videos have already been created and I don’t think Bud is going to draw in more customers with this ad campaign. They would have been smarter to hire Leeza, Geraldo, and Vivica as consultants.  “Go, Go, Go Lime-A-Rita” and “Nice Over Ice” are much more catchy than “Brewed The Hard Way.” Maybe Ian came up with that crap tag line.

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