It appears AB InBev has taken offense with the trademark application from a North Carolina brewery/brewpub. Natty Greene’s has been operating out of GSO for at least 10 years. When they started moving into new markets they decided to file for trademark protection. Now I’m not one who believes breweries need to trademark beer names and all that jazz, but certainly a trademark for a name is called for, especially after the BS we saw Magic Hat pull last year. Apparently in this case AB InBev feels people might somehow mistake Natural Light and Natty Greene’s. In college we called Natural Light by a nickname, Natty’s, but it was not a term of endearment. It was a slam, a slur, in fact we dubbed it “the beer that’s in when the wallet is thin” and “the beer to have when you are having more than one.” Apparently they feel their trademarks for “Natty Light”, “Fatty Natty”, and “Natty Daddy” aren’t good enough and they want to keep Natty Greene’s from trademarking the name they have used for over a decade. If you are so inclined give AB InBev a jingle at 1-800-DIAL-BUD and let them know just how you feel about their trademark challenge.