Suppose you are out and about and find that perfect bottle while having dinner and don’t have a pen and pencil to scribble down the name. What should you do? It’s simple, you have a smart phone more than likely, just take a picture. Even better if you have a UPC scanning app would be to scan the UPC into the phone. I see many people take home the cork or cap to jog their memory and to me that just doesn’t make sense when I have a smart phone handy.