Just after the first of the year I ran into a somewhat profane blog post entitled You Are Not A Brewer, You Are A Panhandler With A Kickstarter Account which basically said what I have been thinking for a very long time. I often see startup breweries with these accounts and wonder what do the people really get for their money. The answer in most cases is next to nothing. Sure it’s great when people crowdfund to raise money for a noble cause, but to beg for money so you can start up your brewery or to purchase some new bottling or canning equipment is borderline pathetic.
Now I try to write a family friendly blog so the language in the one linked above I find beneath me. It doesn’t demonstrate intelligence to type profanity on a keyboard, in fact, the converse. The point however is valid and worthy of discussion. So if you are one of those out there wanting to start a brewery and contemplating a crowdfunding campaign you might decide it could be better to fund the brewery through conventional means, or you may find your efforts discussed in an unflattering manner.